Watches and Wonders Geneva 2025: A Celebration of Time, Innovation, and Craftsmanship

Watches and Wonders Geneva returns in 2025 with more brands, more activities, and a stronger commitment to creativity and connection than ever before. Kicking off on April 1st, this prestigious event will host 60 of the world’s leading watchmakers at Geneva’s Palexpo, offering a week packed with innovation, artistry, and cultural experiences.

Watches and Wonders Geneva 2025 Official Visual.

Courtesy of Watches and Wonders.

An Immersive Experience in the World of Horology

From April 1–5, the event will welcome industry professionals and journalists, followed by a public opening from April 5–7. Attendees can expect immersive experiences at brand booths and boutiques across the city—ranging from product presentations and interactive workshops to hands-on sessions with master watchmakers and expert talks.

Thursday, April 3 will feature the highly anticipated “In The City” evening, where Geneva’s watch boutiques extend their hours until 9 PM. To top it off, French electronic music duo Bon Entendeur will perform live at Quai Général-Guisan, bringing a festive and emotional close to the day.

A Spotlight on the Next Generation

Watches and Wonders 2025 places young talent center stage. The LAB space will highlight student innovations and startups, encouraging future watchmakers through projects made by young people, for young people. At the Watchmaking Village on the Pont de la Machine, visitors can explore educational pathways, participate in hands-on workshops, and witness live broadcasts of the SwissSkills 2025 microtechnology qualifications.

Broadening Perspectives Through Culture

This year’s program goes beyond traditional watchmaking with a rich cultural lineup. At the Salon, Geneva-based photographer Fred Merz presents “Longitude 0°”, a photographic journey along the Greenwich Meridian. The Auditorium will host thought-provoking talks on emerging talent, gender dynamics in watchmaking, the future of pre-owned watches, and the inclusion of horological arts in UNESCO’s intangible heritage list.

Meanwhile, the “In The City” cultural programming includes author meet-and-greets at Payot bookshop and a screening of Les Héritiers des Paysans-Horlogers, a documentary on the farmers-turned-watchmakers of Switzerland. Literature, philosophy, psychology, and craftsmanship will converge to highlight the deeper narrative of timekeeping.

Whether you're a collector, an aspiring watchmaker, or simply curious about the art of time, Watches and Wonders Geneva 2025 promises a vibrant, hands-on celebration of horology like no other.

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Watches and Wonders Geneva 2025

Dates:– April 1–5 (Professional Access)– April 5–7 (Open to the Public)

Location: Palexpo and various venues across Geneva

Website: watchesandwonders.com